HELP USA

SERVICES

Non-Profit Management | Organizational Growth | Partnerships | Development | Marketing | Communications | Diversity, Equity + Inclusivity

HELP USA was founded by now Governor Andrew Cuomo to bring equity and social justice to underserved individuals and families and to ensure that everyone has a safe place to call home. HELP USA runs over 50 programs and residences and has served more than 500,000 people. The organization provides housing, jobs and services to underserved individuals and families, including at-risk families, victims of domestic violence, marginalized groups, and veterans.

THE CHALLENGE

Create and execute organizational growth strategy to scale programs, launch dynamic marketing, increase partnerships, and raise funding to bring equity and opportunity to individuals and families in need, including underserved communities, marginalized groups, victims of domestic violence, and veterans.

THE STRATEGY

Spearhead corporate partnerships, marketing, digital/social media, communications and development initiatives to scale and expand programs bringing equity + opportunity to underserved individuals and families.

GAME-CHANGING EXECUTION

Drive organizational growth strategy to expand and scale programs by raising funding and partnerships to bring equity and opportunity to underserved communities, marginalized groups, victims of domestic violence, and veterans. Build partnerships among government, corporations, funders, and communities to scale initiatives, increase revenues, and develop forward-thinking programs and initiatives to maximize impact for individuals and families in need. Lead with visionary ideas grounded in strategy resulting in strong stakeholder buy-in.

Create and launch dynamic marketing, communications, social media, digital campaigns, and website content to raise awareness, visibility and impact, and develop white papers and content strategy to elevate thought leadership. Build celebrity engagement + ambassadorship programs to expand and amplify organization’s voice, and drive advocacy.

Direct strategic development and fundraising to ensure sustainable program funding. Expand programs to build equity and provide housing, jobs, and services for underserved individuals and families. Spearhead long-term partnerships with leading corporations and organizations including Bloomingdale’s, Verizon, AT&T, Bloomberg, Avon, Verizon, etc.

CLIENT TESTIMONIAL

“What has impressed me most about Wendy is the leadership, intelligence, passion, and commitment to excellence that she brings to every initiative she undertakes. In my experience in government, it is all too rare to find someone who is both a visionary and also knows how to mobilize the people and resources to execute those innovative ideas. Wendy is a visionary leader who inspires those around her and is able to successfully execute her ideas. I have utmost faith in her abilities.”

— HELP USA / Mentoring USA, Matilda Cuomo, Chair, Former First Lady of NY State