KENNETH COLE

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SERVICES

Marketing | Corporate Social Responsibility | ESG | Sustainability | Rebranding | Stakeholder Engagement

Client: Kenneth Cole Productions, American fashion house that operates 6 clothing and accessories lines and over 90 retail and outlet stores worldwide.

THE CHALLENGE

Marketing, CSR & Rebranding: Reinvigorate and restructure the marketing, corporate social responsibility (CSR) and environmental, social & governance (ESG) programs for Kenneth Cole to strengthen program, visibility, impact, conversions, and engage stakeholders.

THE STRATEGY

Marketing, CSR & Rebranding: Partner directly with Kenneth Cole and senior leadership teams in Marketing, Public Affairs, PR/Communications, Design, Merchandising, Wholesale, Retail, Licensing and E-commerce to build new integrated CSR/ESG program across all business areas, drive 360 degree transformation, and maximize impact.

GAME-CHANGING EXECUTION

Marketing, CSR & Rebranding: Create corporate responsibility/ESG pillars, bold branding, new capsule design collection, and develop wholesale and retail strategies to build and execute dynamic omnichannel CSR/ESG program with quarterly campaigns to engage employees, retail sales associates and customers. Restructure and streamline organizational infrastructure to maximize impact, efficiency and reduce costs. Develop brand activation, events, website & corporate social responsibility/sustainability strategy and programs.

Create strategic marketing and CSR campaigns to drive awareness, engagement and action resulting in increased impact, elevated thought leadership, 15% cost reductions, 40% increase in customer, sales associate, employee engagement and brand loyalty. Develop new website for CSR initiatives and drive 25% increase in conversion.

Strategy and Innovation, Marketing and Brand Positioning, Brand Activation and Events, Communications & Media Relations, Reputation & Crisis Management, Sustainability & Social Impact & ESGWendy Gerber