THE ROCKEFELLER FOUNDATION
SERVICES
Brand Identity | Strategy | Content Creation | Storytelling | Social Impact
Client: The Rockefeller Foundation is a renowned global foundation with a century-long legacy driving impact. The Rockefeller Foundation leads innovative global programs in renewable energy, public health, equity and economic opportunity, and sustainable food systems.
THE CHALLENGE
Create a bold, compelling brand identity and narrative for The Rockefeller Foundation to raise the foundation’s visibility and impact, and promote its goal of building equity and opportunity for all. Create connective tissue, messaging and branding that ties all the program areas together.
THE STRATEGY
Meet with CEO, senior leadership team, and Board of Trustees to identify strengths, challenges and opportunities for brand positioning. Benchmark peer organizations and review marketing, communications, speechwriting, and audience mapping data to create strategic brand identity and positioning.
GAME-CHANGING EXECUTION
Develop bold strategic brand purpose, positioning, and narratives to build a dynamic brand identity and voice for The Rockefeller Foundation. Create compelling umbrella brand strategy “Making Opportunity Universal” to tie together the Foundation’s program areas and elevate the Foundation and its work driving renewable energy, economic opportunity, equity, and public health initiatives. Develop content to amplify the Foundation’s voice and maximize the impact of its initiatives “Meeting the Moment” across the globe.
Video captures new branding of “Meeting the Moment” to drive change across the globe to “Make Opportunity Universal”.
CLIENT TESTIMONIAL
“I have worked closely with Wendy defining brand platforms and creating voice programs for leading corporations, not-for-profits, foundations and educational institutions. She is enthusiastic, upbeat, intelligent and intellectually curious. Wendy gets deeply immersed in every project, has strong, penetrating research skills, conducts revealing interviews and develops distinctive, compelling strategic recommendations.
I am most impressed with her presentation skills and creative writing. She developed fabulous brand narratives that fused together all the elements in our brand platforms into a concise, compelling stories.
Wendy is one of the most reliable professionals I have every worked with. She never gives up until the project is successfully completed.
She is a winner.”
— ALAN SIEGEL, CEO SIEGELVISION (PARTNER ON ROCKEFELLER FOUNDATION PROJECT)