Strategy partners and marketing experts driving game-changing business growth and impact in today’s constantly changing world.

 

The perfect mix of simplicity, strategy and creative firepower to create brand alchemy.

I

Innovative

C

Creative

G

Game-changing

WHAT WE DO

PARTNERING WITH CLIENTS FROM STRATEGY TO EXECUTION

We deliver triple impact—driving business growth, engaging employees & customers, and building and executing sustainable strategies to protect our planet and create long-term value.


Innovative.

International Consulting Group (ICG)’s forward-thinking approach helps clients maximize revenue growth and impact, meet today’s challenges, and reimagine their businesses in a constantly changing world. We drive digital transformation, innovation and change management to keep you ahead of the curve, leading into the future.

Creative.

We develop bold brand strategies and marketing to break through the noise. Our creativity, analytical thinking, and strategic execution is drawn from our experience in C-suite corporate and agency positions. We are known for our visionary ideas and ability to effectively execute them. We are passionate about driving client growth.

Game-changing.

ICG develops and executes game-changing corporate growth strategies, omnichannel marketing, brand activation, and communications campaigns. We partner with clients to develop seamless brand integration across all platforms. We build core businesses and identify white space opportunities to drive expansion.

EXPERTISE


Consumer PRODUCTS

Fashion & Retail

Beauty & Wellness

Financial Institutions & Private Equity

Lifestyle Brands

Food & Beverage

Professional Services & Technology

Global Foundations & Non-profitS

Higher Education

SERVICES


STRATEGY & INNOVATION

MARKETING & BRAND POSITIONING

BRAND ACTIVATION & EVENTS

COMMUNICATIONS & media relations

REPUTATION & CRISIS MANAGEMENT

SUSTAINABILITY, SOCIAL IMPACT AND ESG

DIVERSITY, EQUITY & INCLUSION

TRANSFORMATION & CHANGE MANAGEMENT

DIGITAL/SOCIAL MEDIA & influencer engagement

 CLIENT TESTIMONIALS


Whenever I had a project that needed to be handled with intelligence, thoroughness and creativity, I would bring Wendy onto it. No matter how diverse the subject, she would dig into the field, learn all there was to know and do what it took to get the job done and done well. Because she was so bright and well-organized, I always knew the project was in good hands.
— RALPH LAUREN, CEO, RALPH LAUREN CORPORATION
I have always known Wendy to be creative, high energy, and capable of putting people at ease with the kind of high-quality marketing ideas that might be a bit out of the normal banker’s comfort zone. In other words, just the kind of work we all need to be doing to break through the clutter.
— CMO, FORTUNE 50 FINANCIAL INSTITUTION

What has impressed me most about Wendy is the leadership, intelligence, passion, and commitment to excellence that she brings to every initiative she undertakes. In my experience in government, it is all too rare to find someone who is both a visionary and also knows how to mobilize the people and resources to execute those innovative ideas. Wendy is a visionary leader who inspires those around her and is able to successfully execute her ideas. I have utmost faith in her abilities.
— MATILDA CUOMO, FORMER FIRST LADY OF NY STATE, FOUNDER AND BOARD CHAIR, MENTORING USA

I have worked closely with Wendy defining brand platforms and creating voice programs for leading corporations, not-for-profits, foundations and educational institutions. She is enthusiastic, upbeat, intelligent and intellectually curious. Wendy gets deeply immersed in every project, has strong, penetrating research skills, conducts revealing interviews and develops distinctive, compelling strategic recommendations.

I am most impressed with her presentation skills and creative writing. She developed fabulous brand narratives that fused together all the elements in our brand platforms into concise, compelling stories.

Wendy is one of the most reliable professionals I have every worked with. She never gives up until the project is successfully completed.

She is a winner.
— ALAN SIEGEL, CEO, SIEGELVISION

Smart, dynamic, creative, inquisitive, with a broad world view and breadth of branding and organizational knowledge and experience—these are some of the qualities that keep Wendy at the top of her game and make her a strategic, problem solving and transformational asset for corporations, organizations and others she takes on as clients and projects. Working across multiple platforms, she brings innovative strategic growth/marketing/communication insights and complete dedication to all that she undertakes.

Wendy is a visionary thought leader with the drive and ability to engage others in her vision and execute it with attention to every detail. Wendy recognized early on the growing importance and potential impact of ESG (Environmental, Social and Governance). She has focused on enabling clients to integrate evolving ESG imperatives into their strategic plans and take control of their ESG narratives in a proactive way.
— KATHRYN REIMANN, CHIEF COMPLIANCE OFFICER (FORMER), CITI GLOBAL CONSUMER BANK

“Wendy started as a freelancer with Siegel+Gale and we quickly hired her full-time as Executive Director Strategy and Head of ESG Advisory.

In her time at Siegel+Gale, Wendy was a positive force: she developed strong relationships with clients, collaborated well across practices, mentored junior colleagues, and led the development of the firm’s ESG point-of-view. She also displayed an epic work ethic, a proactive commercial sense, and a passionate desire to find new and interesting opportunities to bring brands—and what makes them unique—to life in the real world.

Beyond these business skills, Wendy is one of the nicest people I’ve had the pleasure to work with. She combines an extremely intelligent and experienced manner, a genuine kindness for others, and a true desire to make a positive contribution to the world. If you’re looking for someone with those qualities (and who isn’t?!), look to Wendy Gerber.”

— DAVID SRERE, CO-CEO, SIEGEL+GALE


It’s been a pleasure working with Wendy for the past couple years. We hired her to help us rebrand our company – a huge undertaking with many different parts and stakeholders. Since then, she has been advising our firm on branding, marketing, strategy, events, and content creation. She is incredibly knowledgeable and passionate, and we’re lucky to have her leadership, strategic thinking and new ideas. Wendy would be a valuable addition to any team—highly recommend hiring her!
— LINDSAY HARWOOD, HEAD OF MARKETING AND COMMUNICATIONS, CAPALINO, NEW YORK'S LEADING URBAN STRATEGY FIRM

Wendy is an accomplished professional with a wonderful collaborative approach to business and getting things done. I worked with her when I was Vice President of Marketing for Prestige Fragrances at L’Oreal, and in my experience in working with her, I found her to be outstanding at managing cross-functional teams, excelling at licensing opportunities and relationships, marketing, strategic planning and business development. She has a comprehensive understanding of retail as well, particularly point-of-purchase promotions. She is extremely creative and innovative, and demonstrates a sharp eye to fiscal responsibilities and planning. She is a delight to work with and an asset to any organization, adding instant value.
— BARBARA GYDE, VP MARKETING (FORMER), L'OREAL PRESTIGE FRAGRANCES

Whatever message you think you’re communicating, ICG can help you do it better. They’ll help you understand it, refine it, and distill it; then they’ll communicate it across all your channels in a branded, cohesive message that will resonate with your audience. They’ll help you plan for tomorrow, and for five years from tomorrow. And they’ll tailor these services to your timetable and your budget, with grace and with insight. I’m the CMO of SEE International, and we thought our message—We bring sight to the blind—was clear enough. ICG helped us understand how to communicate it more broadly and comprehensively, and we’re a stronger, more impactful organization for their input.
— JEFFREY LEVENSON, BOARD OF DIRECTORS AND CMO, SEE INTERNATIONAL

That was truly a delightful day and evening, a tour de force made possible by your energy, will, and creavity. You should be proud to have brought us together in such fine fashion.
— MARC FISHER, SENIOR EDITOR, THE WASHINGTON POST
Your energy, vision, drive, commitment, and follow-through are what pulled us all together and made all the difference in the quality and texture of yesterday’s experience. So you deserve huge kudos and appreciation for that and much more. Thank you, thank you!!
— BERNARDO FERDMAN, FERDMAN CONSULTING, PRINCIPAL

 
 

 SELECTED CLIENTS


 

HIGHLIGHTED THOUGHT LEADERSHIP POSTS

 

CEO Wendy Gerber speaks with columnist George Will about “What the Election Told Us”

CEO Wendy Gerber speaks with producer Nicole Yorkin about hit series “Z: The Beginning of Everything”

 

 SELECTED CLIENT PARTNERS