ICG creates and produces dynamic, immersive brand experiences, pop-ups, concerts, talks, and special events—both virtual and in-person—that capture attention and activate brands to bring them to life. We build dynamic marketing and communications campaigns, as well as dynamic influencer strategies, to generate high attendance, engagement, and revenue growth. We create concepts for events that are visionary, strategic, drive business growth, and we leverage our connections to make them happen. ICG is skilled at building large high-profile public events, as well as small, intimate events for clients—that excite and engage diverse stakeholders.
We partner with clients on brand activation experiences and special events to raise visibility, generate new customers, drive conversion, increase revenues, expand brand loyalty, elevate thought leadership, and build engagement among customers, employees, and the public. We also work with educational institutions and alumni groups to build programs that connect alumni and students around the world.
ICG also builds partnerships among corporations, political organizations, and global non-profits to create high impact events and programs leading to positive change for humanity and our planet. We reimagine the future by creating opportunities for underserved individuals, families, and communities, building equity and unity, and turning ideas into movements to make a difference.
Brand Activation, Events, and Partnerships Case Studies: Virgin Mobile, Ralph Lauren, Lady Gaga, Kenneth Cole, Princeton University, Princeton Club of New York, Mentoring USA, HELP USA, Capalino
TESTIMONIALS
“It’s been a pleasure working with Wendy for the past couple years. We hired her to help us rebrand our company – a huge undertaking with many different parts and stakeholders. Since then, she’s been advising our firm on branding, marketing, strategy, events, and content creation. She is incredibly knowledgeable and passionate, and we’re lucky to have her leadership, strategic thinking and new ideas. Wendy would be a valuable addition to any team— highly recommend hiring her!”
“That was truly a delightful day and evening, a tour de force made possible by your energy, will, and creavity. You should be proud to have brought us together in such fine fashion.”
“Wendy has added tremendous value helping to build the organization’s infrastructure, leading its staff, developing strategic plans for growth, spearheading events and partnerships with corporations, government, foundations and other non-profit organizations, and effectively raising funding for Mentoring USA’s programs from corporations, government, foundations and private donors. She is skilled at developing, sustaining and growing relationships with partners and funders. Her marketing prowess is a tremendous asset that has helped her pitch and spearhead large global partnerships, as well as creating effective marketing and branding materials and website content, and engaging celebrities and athletes in our programs.”
“Your energy, vision, drive, commitment, and follow-through are what pulled us all together and made all the difference in the quality and texture of yesterday’s experience. So you deserve huge kudos and appreciation for that and much more. Thank you, thank you!!”
“Wendy is an extraordinary contributor for Princeton Club of New York programs, arranging for high-profile classmates and associates to speak. Her events draw among the highest attendance of our Club.
Additionally, Wendy is a joy to work with. She is creative, a visionary, leader, and implementer. Her radiance brings high energy to our entire committee.”
