KPMG

Award-winning brand evolution, identity, messaging and ESG strategy for KPMG including global firm, practice areas, business units, KPMG Impact, World Economic Forum activation and COP 26 (with Siegel+Gale)

SERVICES

Brand Strategy | Positioning | Visual and Verbal identity | Messaging | Content Strategy | ESG | Sustainability | Activation

Award-winning brand evolution for KPMG globally, KPMG Impact, and across practice areas

THE CHALLENGE

Develop brand strategy, positioning, visual and verbal identity, customer journey, and employee engagement for global KPMG brand evolution to drive awareness, consideration, and preference for their robust offerings and build global brand consistency across regions.

THE STRATEGY

Create a powerful, consistent global identity for KPMG and its practice areas that showcases its strengths in innovation, knowledge and client partnerships. Unify the brand under a shared global vision that remains consistent across regions. Partner with global and U.S. CMOs and practice leaders to develop brand strategy and white space opportunities, and create a simpler and more effective customer journey and messaging.

GAME-CHANGING EXECUTION

Create brand strategy, positioning, communications, and messaging/content strategy to drive preference, build client and employee engagement, and increase revenues for KPMG globally and across practices and regions. Create messaging and positioning for KPMG Impact and Climate Change and Sustainability practices, World Economic Forum events and brand activation, as well as for Advisory and other practice areas.

Communications & Media Relations, Diversity Equity & Inclusion, Marketing and Brand Positioning, Brand Activation and EventsWendy Gerber