ALLEGION

Brand strategy, positioning, architecture, activation, audience segmentation, portfolio, channel, and migration strategy for Allegion after its purchase of Stanley Access Technologies from Stanley Back & Decker (with Siegel+Gale)

SERVICES

Brand Strategy | Corporate Strategy | Naming | Messaging | Architecture | Migration Strategy | Audience Segmentation

Create new brand for Allegion ($3.27B revenues) following its acquisition of Stanley Black & Decker’s purchase of Stanley Access Technologies

THE CHALLENGE

Develop brand strategy, positioning, visual and verbal identity, architecture and migration plan for new Allegion acquisition, Stanley Access Technologies, that strategically organizes their diverse offerings to create a powerful portfolio with strong go-to-market opportunities to drive revenue growth and build customer engagement and preference across channels and geographies.

THE STRATEGY

Create a powerful identity for the new Stanley Access Technologies brand that leverages its brand loyalty and looks to the future by building a strong, organized portfolio of products, services and technology. Partner with CEO, CMO and C-suite across business units to develop brand strategy and go-to-market opportunities for products and services to drive growth and define a new sector leader.

GAME-CHANGING EXECUTION

Create corporate strategy, brand strategy, portfolio architecture and communications strategy to drive growth and stakeholder engagement for Allegion and Stanley Access Technologies. Develop long-term plan for expansion of products and service offerings into Allegion’s operating model to engage customers, distributors, and employees. Develop brand architecture and migration strategy to drive powerful organizational development, GTM strategies, and secure stakeholder buy-in.