HUGO BOSS

SERVICES

Omnichannel Business Growth | Corporate Strategy | Strategic Marketing Plan

Hugo Boss, luxury fashion house that produces clothing, accessories, footwear and fragrances with global sales of €2.9 billion in 2019.

THE CHALLENGE

Increase sales and develop strategic marketing for Hugo Boss Americas.

THE STRATEGY

Create targeted branding for product lines, build omnichannel marketing, improve customer experience & personalization, grow brand loyalty, enhance customer journey, engagement, and increase sales. Partner with CEO to develop strategic plan to drive growth across sales, marketing, retail, communications, corporate responsibility, influencer and social media strategy.

GAME-CHANGING EXECUTION

Develop corporate strategy and strategic marketing plan to drive growth and consumer engagement for Hugo Boss Americas. Create dynamic corporate roadmap with actionable insights to drive 360 degree transformation, lead innovation, build dynamic omnichannel marketing, and leverage innovation for revenue growth.