VIRGIN MOBILE

SERVICE

Brand Activation | Social Impact | Events

The Virgin Mobile FreeFest is a rock festival designed to promote social impact and volunteerism among young people. It represents a game-changing new concept to inspire volunteerism in communities across America. Young people obtain tickets to this celebrity-studded concert by volunteering in their communities. The tickets "freed out" in just over five minutes after being available.

THE CHALLENGE

Virgin Mobile wanted to create a new brand purpose, build a powerful brand identity strategy, and develop a strong platform to elevate brand awareness while maximizing social impact and encouraging a spirit of volunteerism among the youth of America.

THE STRATEGY

Launch a new brand activation strategy and spearhead partnerships with non-profits across the country to foster volunteerism. Build dynamic digital marketing campaign and social media strategy to engage America’s youth.

GAME-CHANGING EXECUTION

Brand Activation and Social Impact: Create and execute new brand activation entertainment concept, dynamic digital and social media campaigns, and build partnerships with non-profits across the country. Produce high-profile concert, designed to build social impact and volunteerism, that sold out (“freed out”) in 5 minutes.