LADY GAGA'S FOUNDATION

SERVICES

Partnerships | Brand Activation | Social Impact | Diversity, Equity & Inclusion (DEI) | Youth Empowerment

Lady Gaga’s Born This Way Bus Tour is a dynamic initiative by Lady Gaga’s Born This Way Foundation to inspire bravery and promote self-acceptance among young people. The bus and surrounding experience provides youth with an interactive way to meet like-minded peers, and to connect with local resources in their communities including behavioral and mental health services, as well as mentoring programs.

THE CHALLENGE

Create partnership, brand activation, and event strategy to empower youth to believe in themselves.

THE STRATEGY

Develop partnership to provide youth with empowerment skills and tools. Create dynamic marketing and communications to raise visibility and impact.

GAME-CHANGING EXECUTION

Develop programs for youth on Born This Way bus tour to empower them to believe in themselves. Create innovative digital marketing and communications initiatives to raise awareness and promote diversity, equity, and inclusion.