WARNER BROS. DISCOVERY

Creating a bold new brand for the merger of Warner Media and Discovery (with Siegel+Gale).

SERVICES

Brand Strategy | Corporate Strategy | Verbal identity | Messaging | Architecture | ESG | Employee Engagement

Create a powerful new entertainment brand, Warner Bros. Discovery ($41.4B revenues), following the acquisition of WarnerMedia by Discovery and build a new entertainment colossus post-merger.

THE CHALLENGE

Develop a brand strategy, positioning, visual and verbal identity, and architecture for Warner Bros. Discovery that unifies their different content and operations through a bold strategic vision.

THE STRATEGY

Create a powerful brand vision for the new company that unites creators, employees and investors through a powerful shared vision. Partner with COO, CMOs and C-suite to develop strategic plan and white space opportunities to define a new entertainment leader, differentiate WBD from competition, and create Upfront strategies.

GAME-CHANGING EXECUTION

Create corporate strategy, brand strategy, ESG and communications strategy to drive growth and stakeholder engagement for Warner Bros. Discovery. “Dream bold” is a clarion call to creators, employees and investors alike. Develop brand architecture to drive 360 degree transformation and leverage innovation for revenue growth.

Strategy and Innovation, Marketing and Brand Positioning, Brand Activation and Events, Communications & Media Relations, Diversity Equity & InclusionWendy Gerber