MAX STREAMING

Creating a dynamic, differentiated positioning for the new MAX streaming platform (with Siegel+Gale).

SERVICES

Brand Strategy | Corporate Strategy | Positioning | GTM | Verbal identity | Messaging | Architecture

HBO Max and Discovery+ merged and became MAX, forming a streaming giant.

THE CHALLENGE

Develop a brand strategy, verbal identity, name, messaging, and architecture for the new combined HBO Max and Discovery+ that unites their different content, differentiates them in a crowded market from other streaming platforms and increases subscribers.

THE STRATEGY

Create a powerful brand vision for the new streaming platform Max that attracts creators, subscribers and investors. Partner with COO, CMOs and C-suite to develop strategic plan and white space opportunities to define a new streaming leader, differentiate Max from its competition, and attract subscribers.

GAME-CHANGING EXECUTION

Create brand strategy, verbal identity, and messaging to showcase Max as the one streaming platform with the best diverse entertainment to meet viewers’ moods and needs in every moment. Develop dynamic brand experience to bring the strategy to life. Build brand architecture for portfolio to simplify an extensive content library to drive go-to-market strategy, business transformation and revenue growth.