STEVE MADDEN

SERVICES

Marketing | Social Media | Influencer Engagement | Business Affairs | Intellectual Poperty Best Practices

Client: Steve Madden is a leading designer and marketer of fashion-forward footwear, accessories and apparel for women, men and children. Revenues in 2019 were $1.8 billion. In addition to marketing products under its own brands including Steve Madden®, Dolce Vita®, Betsey Johnson®, Blondo®, Report®, Brian Atwood®, Cejon®, GREATS®, BB Dakota®, Mad Love® and Big Buddha®, Steve Madden is a licensee of various brands, including Anne Klein®, Superga® and DKNY®. Steve Madden operates over 220 retail stores worldwide including eight Internet stores.

THE CHALLENGE

Marketing, Social Media & Influencer Engagement: Create powerful social media and influencer engagement strategy to drive revenue growth, build social media engagement, and best practices in marketing. Develop consistent brand voice across all portfolio brands, increase brand visibility, direct omnichannel marketing, and grow revenues.

THE STRATEGY

Marketing, Social Media & Influencer Engagement: Partner with Marketing and Legal teams and review marketing, advertising promotions, and influencer engagement. Create strategy to build consistent brand voice across all portfolio brands. Develop digital marketing and influencer engagement strategy.

GAME-CHANGING EXECUTION

Marketing, Social Media & Influencer Engagement: Directed marketing legal practices and business strategies, digital/influencer engagement, negotiated deals and drafted agreements. Direct best practices for intellectual property, licensing, consistent brand voice and messaging. Managed risk and identified opportunities across portfolio brands. Develop breakthrough marketing, digital, social and influencer engagement strategy to build brand visibility and drive revenue growth.