LE TIGRE

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SERVICES

Social Impact | Brand Launch | Positioning | Omnichannel | Communications | Influencer Engagement

Client: Le Tigre is a mid-market fashion apparel brand.

THE CHALLENGE

Create a powerful brand strategy to relaunch the Le Tigre brand and drive revenue growth.

THE STRATEGY

Develop strategic plan for brand launch, advertising, communications, digital marketing, and influencer engagement to reposition and relaunch Le Tigre brand. Spearhead guerrilla marketing strategy with social impact launch and influencer engagement. Build visibility and impact, drive omnichannel brand integration, and increase revenues.

GAME-CHANGING EXECUTION

Create dynamic guerilla marketing campaign and omnichannel 360 degree launch to build brand visibility, impact, and drive sales. Recruit celebrities and influencers to build brand recognition and enhance positioning. Leverage social impact and cause marketing component to drive customer engagement, build brand loyalty, maximize impact and revenues.


Reputation & Crisis Management, Sustainability & Social Impact & ESGWendy Gerber